SAMSUNG PAID SOCIAL
Samsung Cyber Monday Twitter Takeover
It’s Cyber Monday and there are ads everywhere, pushing you to buy the next best thing. To break through the noise of constant commercials during Cyber Monday, Samsung took over the Explore page on X (formerly Twitter) to grab attention and allow consumers to take advantage of the deals right from their finger tips on their favorite website. The visual language is constant with Samsung’s Cyber Monday standards, but brings in new textures and dynamic movement from the ribbons and perspective of the camera zooming out to reveal the full image coming together. The music and shapes that the ribbons form (a star, gift box, candy cane, and wreath) nod to the season without isolating any specifics holdays.
