SAMSUNG ORGANIC SOCIAL
Galaxy Minis Social Series
Our phones play a crucial part of our everyday, so we decided to show just how much fun that connection can be. In the “Galaxy Minis” series for Samsung Galaxy, we took advantage of the unique form factor of the phones to create miniature scenes of life events, both big and small. Ranging from miniature household furniture to rollerskating in the park to a murder mystery dinner, the Z Flip5, Z Fold5, and assorted accessories fit perfectly into whatever your plans are for the day. The “Galaxy Minis” series is a social campaign appealing to a fun, young audience who uses their phone as an extension of themselves and their personality. Each asset was concepted, storyboarded, and constructed during video and photoshoots, combining real-life set-building with the whimsy of on screen effects.
CONCEPTING - ART DIRECTION - EXECUTION
AWARDS: DISTRICT ADDY AWARDS - GOLD (2024)
